Facebook, Instagram, Twitter, LinkedIn, Youtube… Social media is extremely important in the lives of most people. Social media is the place to see and be seen. However, for a company it is important to only post information that suits your company. Here is where social media animation videos come into play. Over the past few years we’ve seen how animation videos have become incredibly popular. And the reason behind this, is that a funny or interesting social media animation video is shared much faster.

Animation videos can be used for different purposes. But social media animation videos are especially effective. Research from Facebook shows that the intention to purchase products and services increased by 74% because many more people share social media animations on their platform with their network. Actually, that’s not surprising when we consider the uniqueness of animation videos. But there’s more to animation videos. In this article we will tell you all about why animation videos are so effective.

1. Easily respond to social media

Every company needs to get feedback from their target audience. Because of the easy accessibility of social media, everyone can respond quickly and easily in the form of a comment to your posted social media animation video. This allows you to gather valuable information about the needs of your target audience. Comments on your video also increase engagement on your social media account.

2. Get all the attention with social media animation videos

You are constantly bombarded with information on the internet. News feeds on popular social media are updated every few seconds. Therefore it is not surprising that internet users have a super short attention span nowadays. Most people prefer not to spend too much time looking at written content to avoid fatigue. A good social media animation video allows you to keep the attention of viewers when you use the right elements. Multiple emotions, numbers and data that have a high impact value and/or interesting study results, are just some of the elements that you can implement in your social media animation video. Elements like these are perfect for attracting and retaining the attention of your target audience.

3. Social media animation videos are fun and likeable

The human brain likes to be entertained and therefore loves interesting, impactful or fun videos. For example, an animated video tutorial makes it easy to tell your story in a fun way, without the core message getting lost. If you ensure that your social media animation video is funny, special or interesting, more people will share it with their network. This results in increased brand awareness, increased conversion and more sales.

4. Animation videos create Nostalgia

Nostalgia is a powerful emotion and is almost always accompanied by memory of a time or a moment in the past. Social media animation videos remind us of the good times of our childhood. Many people associate positive emotions with their childhood. Positivity is therefore a perfect emotion to evoke in your social media animation video.

Conclusion

Putting up a Social media animation video offers many advantages! There are millions of people online at the same time, and they’ll share your video with even more people if the video is interesting and worth sharing. Social media animation videos are incredibly effective if you want to create more brand awareness and a higher conversionrate.

If you want to stand out on social media with your own unique animation explainer video, we can provide you with an animation video tailored to your service, product or organization. Please contact us for an informal consultation or view our services here.